Flow

• Visual relationship
• Aware the technological
• improvise new combination
• coordinates material
• spectator’s predilection

Experiment –> Perceive –> Analyse –> Organise –> Symbolise –> Synthesize

Analyse (Kant)

1. Comparing
2. examine
3. relating
4. distinguishing
5. abstracting
6. deducing
7. demonstrating
   • The given
   • The formal (space, colour, composition, value)
   • psychological (visual, perception) optical illusion

Designer’s art

• graphic design is essentially about the visual relationship, providing meaning to a means of unrelated needs, ideas, words, and pictures.
• Ideals ought to aim at the transformation of reality – William James
• Beautiful & useful
• Repetition  – emotional force generated by repetition
• without the basic rules or disciplines, however, there is no motivation