Norbert Bolz pointed out that print media has properties of matter/actuality with actuality’s function which makes it superiority. Print media can be easy to handle, quickly take a view, can touch and even can through. It is the power of the newspaper or the book stronger than the Online properties.

This actuality by the printed type has another strength is it can provide affect from the trust. The printed type became a symbol of the truth. Bolz claimed that even many people who don’t read anymore still infer something truth from the printed media. Interactional communication needs the effort to get to choice potential. It is because Bolz said, many people have no certain idea what they want or what they want to know until actually sens it. However, the Interactive online information provides too much freedom of choice and inflation of the information, which is not showing the traffic sign/direction. In this moment, we need Noah’s ark from the Deluge of the information: specialised service, the information mapping. Old medium will be granted firm position as faster information inflation as accelerated. Bolz highlights the nature of the modern human, which is the desire to bring one thing from old world before penetrates to new world.

Certainly printing has been a strong factor in stabilizing and standardizing the graphic form of a language – its orthography – and in stabilizing whole texts.

There is another complication: what is an ‘inch’, a ‘pouce’ or a ‘Zoll’ anyway? There is abundant evidence to tell us that these units had different values in different places at any one time, and that they changed over time. For example, a regulation of paper published in Prague in 1759 gives two tables for paper sizes: one that uses Vienna units and the other uses Prague units. ‘Kleine Noten-Papier’ was 16 x 121⁄2 Zoll in the former, and 17 x 131⁄4 Zoll in the latter: it was the units that differed, not the lengths measured.34

Kinross, R. (2009) A4 and Before. Wassenaar: NIAS.

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